Presentation outline/notes....
What is my project: Exploration of typography in relation to text-based communication
Inspired by:
1. impact of technology on typography
2. typography's transformation from print to digital,
-issues with digital type in text-based communication.
-the lack of the ability to accurately interpret & express oneself (current state of emotions, personality, facial expressions, etc.)
Purpose/Goal:
-Raise awareness of issues with text-based communication and promote expressive type
How? Create a visual narrative using digital and kinetic typography to show how type can be expressive.
Why Narrative? I want to deliver it in this medium because I think that it is necessary to understand typography and how it can be manipulated in design to produce different expressive qualities before I could begin to explore modifying existing text-based communication applications such as text messaging, instant message, and email.
How to accomplish goal:
-Research typography & precedents
-Motion graphics/broadcasting/title design are excellent examples of how designers are attaching an aesthetic quality to type in order to deliver some type of message.
Present process:
-Selected music
-Purpose of having music in the animation is so that I could have something to animate/illustrate the letterforms to.
-So I first mapped out movements in the music in order to figure out how I was going to animate the movements in the type
-Storyboards that map out the movements of the letters
-Final: Motion graphics piece with letters animated/choreographed to music
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