Thursday, December 20, 2007
Major Studio: Final Project
This was an experimentation with kinetic typography that I showed at my final studio presentation. I played with the movement of the letter forms and also the background color to provide an environment for the type. This purpose of this experiment was to demonstrate expessive type through motion.
Sunday, December 16, 2007
Motion Graphics 1: FINAL PROJECT!
This is my final for Motion graphics 1! Yay I survived this class!
The final piece is a music video that incorporates video (shot in times square) and animation produced in After Effects. The concept was to replace the advertisements in the video screens of times square with a rock music video by a pop British band callled the Noisettes. Inspiration comes from found grafitti art and urban imagery. I collaborated with fellow classmate, Katie Levitt to produce the video. We worked very well together and had a ton of fun.
The final piece is a music video that incorporates video (shot in times square) and animation produced in After Effects. The concept was to replace the advertisements in the video screens of times square with a rock music video by a pop British band callled the Noisettes. Inspiration comes from found grafitti art and urban imagery. I collaborated with fellow classmate, Katie Levitt to produce the video. We worked very well together and had a ton of fun.
Broadcast: Final Showpackage Design..
Final Logos...
revisions: added a little more "bling" to the diamond
revisions: added a little more "bling" to the diamond
Wednesday, December 12, 2007
Major Studio: Presentation Outline...
Presentation outline/notes....
What is my project: Exploration of typography in relation to text-based communication
Inspired by:
1. impact of technology on typography
2. typography's transformation from print to digital,
-issues with digital type in text-based communication.
-the lack of the ability to accurately interpret & express oneself (current state of emotions, personality, facial expressions, etc.)
Purpose/Goal:
-Raise awareness of issues with text-based communication and promote expressive type
How? Create a visual narrative using digital and kinetic typography to show how type can be expressive.
Why Narrative? I want to deliver it in this medium because I think that it is necessary to understand typography and how it can be manipulated in design to produce different expressive qualities before I could begin to explore modifying existing text-based communication applications such as text messaging, instant message, and email.
How to accomplish goal:
-Research typography & precedents
-Motion graphics/broadcasting/title design are excellent examples of how designers are attaching an aesthetic quality to type in order to deliver some type of message.
Present process:
-Selected music
-Purpose of having music in the animation is so that I could have something to animate/illustrate the letterforms to.
-So I first mapped out movements in the music in order to figure out how I was going to animate the movements in the type
-Storyboards that map out the movements of the letters
-Final: Motion graphics piece with letters animated/choreographed to music
What is my project: Exploration of typography in relation to text-based communication
Inspired by:
1. impact of technology on typography
2. typography's transformation from print to digital,
-issues with digital type in text-based communication.
-the lack of the ability to accurately interpret & express oneself (current state of emotions, personality, facial expressions, etc.)
Purpose/Goal:
-Raise awareness of issues with text-based communication and promote expressive type
How? Create a visual narrative using digital and kinetic typography to show how type can be expressive.
Why Narrative? I want to deliver it in this medium because I think that it is necessary to understand typography and how it can be manipulated in design to produce different expressive qualities before I could begin to explore modifying existing text-based communication applications such as text messaging, instant message, and email.
How to accomplish goal:
-Research typography & precedents
-Motion graphics/broadcasting/title design are excellent examples of how designers are attaching an aesthetic quality to type in order to deliver some type of message.
Present process:
-Selected music
-Purpose of having music in the animation is so that I could have something to animate/illustrate the letterforms to.
-So I first mapped out movements in the music in order to figure out how I was going to animate the movements in the type
-Storyboards that map out the movements of the letters
-Final: Motion graphics piece with letters animated/choreographed to music
Tuesday, December 11, 2007
SATC logos
Here are my revised/final logo designs. I changed the font so that it looked more "Upper East Side" rather than lower east side.
CMYK:
RGB:
Grayscale:
Black & White
CMYK:
RGB:
Grayscale:
Black & White
Saturday, December 8, 2007
Major Studio: Final project updates..
Here are some experimentations I did with the type in after effects. The separate compositions represent the pieces that will make up the whole piece. I just listened to the music and tried to show different movements in the type that I thought represented parts of the song.
p.s. the quality is bad because this blog can't handle the file size...
p.s. the quality is bad because this blog can't handle the file size...
Final Project: Music edits and the color blue
2 things bothering me:
1. I was correct about my assumption that editing the 14-minute composition of George Gershwin's Rhapsody in Blue to 1 minute would be a challenge. I have so many different versions and because I know the song so well it bothers me that there are parts left out and I feel like I killed the song. However, I have finally made an edit that I am content with and I'm going to stick with it. I also found a short interview with Gershwin that someone published online and it made me feel a lot better. The interviewer stated:
"The Rhapsody is not a composition at all. It's a string of separate paragraphs stuck together...You can cut parts of it without affecting the whole. You can remove any of these stuck-together sections and the piece still goes on as bravely as before. It can be a five-minute piece or a twelve-minute piece. And in fact all these things are being done to it every day. And it's still the Rhapsody in Blue."
2. I intended to use the color blue either in the type or the background, but this poses a huge problem for people that are colorblind. Will people that are colorblind respond to the final piece in a completely different way? Should I just do the whole thing in black & white... ????
okay. back to work.
1. I was correct about my assumption that editing the 14-minute composition of George Gershwin's Rhapsody in Blue to 1 minute would be a challenge. I have so many different versions and because I know the song so well it bothers me that there are parts left out and I feel like I killed the song. However, I have finally made an edit that I am content with and I'm going to stick with it. I also found a short interview with Gershwin that someone published online and it made me feel a lot better. The interviewer stated:
"The Rhapsody is not a composition at all. It's a string of separate paragraphs stuck together...You can cut parts of it without affecting the whole. You can remove any of these stuck-together sections and the piece still goes on as bravely as before. It can be a five-minute piece or a twelve-minute piece. And in fact all these things are being done to it every day. And it's still the Rhapsody in Blue."
2. I intended to use the color blue either in the type or the background, but this poses a huge problem for people that are colorblind. Will people that are colorblind respond to the final piece in a completely different way? Should I just do the whole thing in black & white... ????
okay. back to work.
Thursday, December 6, 2007
Tuesday, December 4, 2007
Beginning to animate...
I am starting to begin to animate the first few seconds of the song. I started off very simply with just one letterform and I'm going to see where it takes me. This could either be abstract, or I could still use the Gershwin quotes with just a simple font. I noticed that when I started to animate I felt that I wanted to start using the letterforms as a design element, and alter and abstract them. Here is a very short clip of the first few seconds, and also about 30 seconds of the song. I plan to cut the music to 1 minute, which has been very challenging because the entire piece is 14 minutes long. So it will be a challenge to see if I can capture the essence of the song by cutting it down to a minute.
Storyboards & Styleframes..
Here is a storyboard and 2 styleframes. One of the quotes I would like to use by Gershin is "Life is a lot like jazz, it's best when you improvise." I was inspired by the idea of animating the artists's quotes to the music after looking at the online kinetic type gallery done by students at Carnegie Melon, as previously mentioned. So to begin, I created storyboards (still frames) of to show what the movement of the type might look like. I took the first word of the quote, life, to create a 6-frame storyboard. The beginning of Rhapsody in Blue starts off with two notes going back and forth, they build up momentum, and then escalate up to a much higher note. So, in the storyboards, the letters being far apart, then starts rotating towards each other, collide, and then in frame 6 the letter 'e' escalates off into the distance.
Below the storyboard are 2 simple style frames. I am contemplating using a very simple, serifed, classical typeface and then trying to create an environment for the type using background color, lighting effects, motion blur, etc. I chose the color blue not only because the name of the song, but because of the way the song feels. It has a lot of "blue notes" in it, which is a jazz term that refers to the key that it is played in. This is just simple now, and it will develop much more once I start to animate.
Below the storyboard are 2 simple style frames. I am contemplating using a very simple, serifed, classical typeface and then trying to create an environment for the type using background color, lighting effects, motion blur, etc. I chose the color blue not only because the name of the song, but because of the way the song feels. It has a lot of "blue notes" in it, which is a jazz term that refers to the key that it is played in. This is just simple now, and it will develop much more once I start to animate.
Sketches
This is a storyboard of initial sketches made while listening to the first 30 seconds of the song. I made these line sketches to map out the movements that I will use to animate the type.
Stream of Consciousness
After choosing to animate the type to George Gershwin's "Rhapsody in Blue", I spent a lot of time listening to the song (all 14 minutes of it). I created a stream of consciousness to try to pick out the different elements of the composition. While there are several segments within this piece, they are different variations on the same melody. I also tried to determine the overall structure of the song. The sequence begins with 2 keys going back and forth and then escalating into the melody. Next comes a dramatic sequence and it becomes louder and heavier. Then the keys continue up the scale, and then becomes melodic again. This whole thing is then repeated but played in a higher key, and with more variation. I didn't realize that so much analysis of a song would play such an important role in my project but since my goal is to tell a story with type, it is also important that I also interpret the music that I am animating to. While my design criteria is to use only type, I am wondering now if this is the best solution?
Here is my stream of consciousness...
Monday, December 3, 2007
Major Studio: Final project updates
After researching more examples and of motion graphics and kinetic typography animations I found some student work at Carnegie Melon othat I would like to base my final off of.
Carnegie Mellon Kinetic Type Movie Gallery
The approach that these students took was to choose song and quotes by the artist who composed the song. I would like to take a similiar approach, because for me personally music really drives my design work. I also wanted to present a story/song that most people were familiar with. After listening to a ton of music decided I'm going to use "Rhapsody in Blue" by George Gershwin.
Here are some quotes I'm going to consider using for the text
And some final thoughts for this post...
I think that a major challenge of using this song in particular is that it is 14 minutes long. The design criteria will be to edit the song so that it captures the essence of it, and to also choose the text that will tell the story.
Carnegie Mellon Kinetic Type Movie Gallery
The approach that these students took was to choose song and quotes by the artist who composed the song. I would like to take a similiar approach, because for me personally music really drives my design work. I also wanted to present a story/song that most people were familiar with. After listening to a ton of music decided I'm going to use "Rhapsody in Blue" by George Gershwin.
Here are some quotes I'm going to consider using for the text
“Life is a lot like jazz.. it's best when you improvise.”
“True music must repeat the thought and inspirations of the people and the time. My people are Americans and my time is today.”
“True music must repeat the thought and inspirations of the people and the time. My people are Americans and my time is today.”
“Words make you think a thought. Music makes you feel a feeling. A song makes you feel a thought.”
E.Y. Harburg (not by Gershwin but I like it anyways)And some final thoughts for this post...
I think that a major challenge of using this song in particular is that it is 14 minutes long. The design criteria will be to edit the song so that it captures the essence of it, and to also choose the text that will tell the story.
Saturday, December 1, 2007
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