Major Studio: Design Brief for Final Project (revised)

Problem statement:
Text-based communication is often impersonal, and is difficult for users to accurately interpret and express emotions and personality traits. Text-based communication provides a different experience for the user, and lacks many elements of face to face communication.

Design questions:
How can I encourage people to think about or make typographic decisions when communicating in "text-only" situations? How can I use design and technology to come up with solutions?

Context analysis:
While current text-based communication applications offer customization options, they are very generic. For example, in instant messaging or ichat the user can change the font, size, and color. The problem with this is that customizing how the type is presented in a text-based conversation does not necessarily represent the user’s current state of emotion or personality. Broadcasting design and motion graphics are two examples of narrative media that are constantly using type to deliver a message or convey an idea.

User profile:
This project is aimed towards both a broad and specific audience.
-Advertising, graphic designers, typographers
-anyone who is an audience of a screen (movies, television, computer)
-Usability (internet and mobile)

Proposed solution:
Goal: Explore the use of typography in digital media and create a narrative that uses typography to tell a story or convey an idea. Achieve goal through: studying the way that the target audience responds to different kinds of type used in, for example signage, brands, logos, fine art, graphic design
Basic requirements:
-Digital
-Technology
-Illustrate a narrative using primarily text
-Make decisions about typography
-Convey emotions through words, and elicit some type of emotional response from audience

Sketches:
These are some screen grabs that I pulled from a spanish music video that uses primarily type that is animated to the lyrics of the song. (See the music video in a previous post under Intro to Broadcasting). I created these storyboards to show moments in the video where I thought the type worked really well.